My name is Shay Lynch and I help companies generate more profits through systems thinking. I’m an author, recognised thought leader, listed in the top 50 most innovative companies, and I’ve been on multiple judging panels choosing the best companies in Ireland.

I’m an engineer by trade, building system is what I do. I'm a huge sports fan and always leverage systems thinking to systematically improve everything I do. And I've been lucky enough and honoured to represent my country.

My 1st business was in renewable energy. We were doing really well, until the global recession of 2008. What an introduction to business. It was then I learnt the power of systems thinking when applied to business.

Myself and my business partner turned that business around. I sold my share, now I teach companies the same skills I developed in my own business.

I've built a reputation on being honest and over delivering. I've helped large multinationals like - Boston Scientific / J&J / SanDisk and Indigenous financial institutions but nothing is more satisfying than helping small businesses succeed.

The thing is, I use the same formula, the only difference being application and scale. Through my own experiences and that of my clients, I know all the mistakes you should avoid. I constantly talk about these on my blog / through media like Business and Finance and it's humbling to know that I have a formula that can truly help.